Lisa Derby Oden - Blue Ribbon Consulting

Need a "leg up" in planning or expanding your horse business?

Click here for testimonials from
those who've read the book.

Hands-on workbook that covers these topics:

Understanding the Business Cycle
Industry Overview
What Skills Do I Need to Run a Horse Business?
Business Planning as the Tool to Success
Elements of a Business Plan
Sample Business Plan
Presenting Your Plan for Financing
Keep the Cycle Going

Also included you'll find:
Worksheets to assist you in developing your horse business or moving it forward.
Business Cycle Profiles that offer a
true-life glimpse at people in the industry.
Tips~Bits~ Keepers for ideas, tips, and notable quotes.
Resources - lists and contact information of additional sources, services, agencies, publications, and software.
The story of Sarah Cardinal, a fictitious person, as an example throughout the workbook.

All workbook orders include a complimentary subscription to the online newsletter.

Order Online here,
or by mail below:

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Growing Your Horse Business
By Lisa Derby Oden
$24.95 + $5.00 s/h
Click here to order:

Email to inquire
about volume discounts.

Bang For Your Buck: Making $ense of Marketing For Your Horse Business

Lost in the marketing mystique? Looking for the biggest bang for your buck?

Click here for testimonials from
those who've read the book.

Order Online here,
or by mail below:

Bang For Your Buck: Making $ense of Marketing For Your Horse Business
By Lisa Derby Oden
$25.95 +$5.00 s/h
Click here to order:

Email to inquire
about volume discounts.

All workbook orders include a complimentary subscription to the online newsletter.

Hands-on workbook that covers these topics:

To Market, To Market
Marketing Audit: A Closer Look
Capture Your Marketing Profile
Today's Consumer
Building Your Marketing Plan
Implementing Your Marketing Plan
Monitoring Your Marketing Plan
More Marketing Ideas
Marketing Samples

Also included you'll find:
Horse Business Profiles
Media Profiles
Worksheets
Resources and plenty of
examples.

Written by Lisa Derby Oden, principal of Blue Ribbon Consulting, New Ipswich, NH. Blue Ribbon offers business development, marketing, leadership and professional development to the horse industry. Lisa's focus is on problem solving, planning and professional growth. She works with clients across the United States and abroad. Lisa is a published author and speaker on issues affecting horse business development. She produces a quarterly newsletter focused on horse business management and leadership topics. In 1999 she received the Van Ness Award from the American Horse Council for outstanding service to the horse industry.

Order by Mail:
Yes, I'd like a leg up! Please send me:
_________ copy/copies of Growing Your Horse Business. Each copy is $24.95, plus $5.00 shipping and handling.

_________ copy/copies of Bang For Your Buck: Making $ense of Marketing For Your Horse Business. Each copy is $25.95, plus $5.00 shipping and handling.

_________ order the newsletter years 1-8 for $29.95 plus $5.00 s/h.

_________ one individual article, $3. Please give title of newsletter article.

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Total payment enclosed: $___________ Check or Money Order

Please return this form with your check payable to LDO, LLC:

Mailing Address:
Blue Ribbon Consulting
PO Box 435
New Ipswich, NH 03071
www.horseconsulting.com 603-878-1694 Lisa@horseconsulting.com

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