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 “Two-thirds
of new employer firms survive at least two years, and about half survive
at least four years.”
– US Small Business Administration FAQ’s
“The NFIB estimates
that over the lifetime of a business, 39% are profitable, 30% break even,
and 30% lose money.”
– Businessweek.com
Will your horse business survive beyond
year four?
Will you be profitable?
Consulting
Blue Ribbon Consulting provides strategy and planning
services to horse businesses and horse associations that increase your
chances for success. Services are tailored to the unique needs of our
clients, and are primarily project-based. These services include:
Horse
Businesses
Feasibility Studies
Business Plans
Business/Market Strategy Analysis
Marketing
Program Development
Research
Horse
Associations
Strategic Planning
Program Development
Team Building & Leadership
Board Retreats
For examples of horse business and association
projects conducted by Blue Ribbon Consulting, click here. If you
have other horse business and association projects in mind, contact
us to see how we can help you. To learn more about policies and
rates, click here.
Coaching
Services
When you need a brief question answered or ongoing
professional feedback, Blue Ribbon Consulting provides horse business and
association coaching.
I’ve Got A Question
There are times that horse
business and association issues pop up and what you need most is
direction, guidance or reassurance. You may not need a full hour of time,
or you may not be able to afford regular consulting, but you really
don’t want to address the situation like it’s a crap shoot either.
Take advantage of “I’ve Got A Question.” Blue Ribbon Consulting will
answer questions related to horse business planning, horse association
development, marketing, program development, and team building and
leadership topics.
Sample questions might be:
Where can I find information
to determine how big my market is for my business plan?
If I’ve just started
giving a couple lessons and boarding a couple horses, do I need liability
insurance if I have my clients sign release forms?
How can our horse
association determine if it’s ready to hire someone so we are not
entirely volunteer managed?
What books and publications
are available if I want to learn more about “x”?
Blue Ribbon Consulting will
provide you with an answer. The answer will be an honest one and
resourceful. It will be creative when that is called for. You will have
the insight of over 40 years of education and experience in the horse
industry. You may love the answer. Bear in mind that you also may not. Click
here to view rates and see how to ask your question.
Let’s Talk
This coaching is
conducted over the phone at a time that is convenient for the client. It
works well when you are: looking for an objective, business-oriented ear;
trying to determine where to begin on a project of initiative; unsure of
how alternatives to barriers; trying to locate new resources, networks, or
other professional assistance; wanting to brainstorm; exploring your
business development in more depth; or when you want to pick my brain.
Click
here to view rates.
Monthly
Coaching
How does coaching work? Most coaching is done over the
phone because it makes the most sense for the client and for Blue Ribbon
Consulting. The client can be in California or Texas or Europe or
anywhere in the world, and we can make the most of what technology has
to offer us today. Blue Ribbon does some coaching in person to local
clients. Blue Ribbon and the client maintain contact between
consultations via email. That way your time is maximized during the
telephone coaching sessions. Click here
to view rates and learn more about coaching.
Speaking
Engagements
& Seminars
Horse Business Spoken Here!
Are you looking for a
speaker that knows the horse industry?
Do you want to provide
insight into horse business planning, program development, and marketing?
Is your horse
association looking for ideas for growth and sustainability?
Lisa Derby Oden, Blue Ribbon Consulting principal,
has been a speaker nationally on the horse industry and business and
association related topics since 1995. Topic ideas include:
Growing Your Horse Business
Horse Business Cycle Top 10
Horse Business Concerns
Tools to Start or Grow Your Horse Business
Making Sense of Marketing
Horse Business Marketing Tools
Three-Pronged Promotion Strategy
How Well Do You Know the
Horse Industry?
Horse Industry Literacy
Everything’s Connected
Many
other Horse Business Management and Leadership Topics are also available.
These include: Horse Industry Careers, Successful Lobbying for
Equestrian Interests, Customer Service, Team Building & Leadership,
Time Management, Volunteers, and Horse Association and Non-Profit
Development topics. Blue Ribbon can prepare talks on topics of your
choice – if you don’t see what you need, contact
us for details. Click here to learn
more about speaking engagements & seminars policies and rates.
To
see a list of engagements previously conducted, click
here.
Workshops
Workshops
offer an environment to focus on business
planning, horse association development, marketing, program development,
and team building and leadership topics. Workshops provide you with
interactive, hands-on learning, and can be offered in half-day, one-day,
or two-day formats. Blue Ribbon Consulting designs workshops around the
participant’s requests and needs, and travels to your location to
deliver the workshop. If you don’t see what you need, contact
us for details. Workshop topics include:
How to Write a Business Plan for a Horse Venture
If I Build It, Will They Come? – How to Conduct a Feasibility
Study
Evaluate Your Marketing Plan ….Oh, You Don’t Have a Marketing
Plan?
The
Year Ahead: Action Planning and Marketing for Success
Project Management Skills Applied To
Your Horse Business or Association
Pulling at the Harness Together: Team
Building & Leadership Skills
Put the Giddy-Up Back in Your Horse
Association with Strategic Planning
Workshops
can be organized and conducted by an individual, a horse facility, or a
horse association. The workshop can be open to the public, or can be
conducted entirely as an in-house event for your facility or association. Click
here for workshop policies and rates.
To see a list of workshops previously conducted, click
here.
Expert Witness
Lisa
Derby Oden has provided consultation to attorneys as an equestrian expert
for cases involving horses and equine-related interests. Contact
her for more information.
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