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Please browse this list of articles published by Lisa Derby Oden. Is there a topic or situation you’d like to see as part of a future article? Contact us with your ideas.

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Newsletters 

Small Business Management
Finding Funding 101  12.1
Six Horse Business Myths: True or False? 11.3
Annual exam 1.1
Steps to Success for Your Horse Business 1.3
From the Banks Perspective 1.4
Should I Buy or Lease the Stable? 2.1
Understanding Your Horse Business Expansion 2.3
First Impressions 4.3
Healthy, Wealthy, and Wise: Financial Strategies for a Sound Horse Business 5.1
Top Ten Horse Business Concerns 6.1
Profit Boosting Ideas for Your Stable  6.3
Finding Balance in the Trainer/Landlord Equation 6.4
Demystifying Business Planning: Concept, Customer, Cash  7.2
Are Two Heads Better Than One? 9.4
Get Your Bearings with a Financial Evaluation 10.1

Marketing
Building a Marketing Plan 1.2
Promoting Your Horse Business 1.3
Building You Mailing List 1.4
Are You on the Internet? 2.3
Three Pronged Promotion Strategy 3.2
Are There Bugs in your Customer Service? 4.2
Equine Business Websites That Deliver 7.4
Make the Most of Trade Shows 9.1
Marketing Your Lesson Program 10.4

Human Resources
Hiring Help 2.1
Volunteers 2.4
Running Effective Meetings 3.3
Why Can't I Keep Good Employees? 5.2
Lighten Your Load with a Virtual Assistant 11.1
Employee Handbook: An Effective Management Tool   11.4

Industry Overview
The Changing Face of the Horse Industry 2.2
Politics and the Horse Industry 3.1
Social Responsibility: Horse Businesses and Nonprofits Join-Up 10.2

Program Planning & Implementation
Running Seminars and Clinics 2.3
The Search for Sponsorship 5.3

Horse Association Development
Horse Association Management 2.4
Build Leadership through Board Development 4.1
Minding the Membership 5.4
Grantsmanship: Looking for Funding in All the Right Places  6.2
A "Systems" Look at Therapeutic Riding Center Operation   7.1
Train the Trainer?? Part 1 8.3
Train the Trainer?? Part 2 8.4
Business Planning for Nonprofits 9.2
Tips for Successful Grantsmanship 11.2

Professional Development
Communication Essentials 1.2
Group Development 1.3
What Does "Horse Professional" Mean to You? 1.4
The Horse Professional's Code of Conduct 7.3

Resources
Business workshops 1.1
Software, publications 1.2
Associations 1.3
Software 2.1
Internet addresses 2.3
Non-profit 2.4
Legislative 3.1
Marketing publications 3.2

Consultant’s Corner
Marketing Strategies and the Net  1.1
A Legal and Ethical Dilemma  2.1
Should I Build an Indoor Arena?  3.4
Does Changing My Program Mean I'll Lose Customers?  4.4
Nitty-Gritty Marketing for Start-Up Trade Shows  8.1
Location, Location, Location 8.2
When the Sale Goes South: Buyer Beware! 9.3

For Your Consideration - Quotes of Note
Volume 1.1
Volume 1.2
Volume 1.3
Volume 2.2
Volume 2.3
Volume 2.4
Volume 3.1
Volume 3.4
Volume 9.2
Volume 9.3
Volume 9.4
Volume 10.1
Volume 10.2
Volume 10.4
Volume 11.1
Volume 11.3
Volume 12.1

Guest Author
Horse Business Profitability, by Melanie Sweeney, NSW Australia.   10.3
A New Reason to Compost, by Josh Nelson  12.2
 

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