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Blue Ribbon Consulting Published Articles
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blueribmenu3.gif (14540 bytes) Articles by Lisa Derby Oden - Blue Ribbon Consulting
Lisa Derby Oden has been published in many Equine Publications.  Click to view the list below, and contact her with specific requests:

Articles Published by Lisa Derby Oden

  • Keeping Good Employees in Your Horse Business, Show Time Equestrian Magazine, Vol 5, Issue 6

  • Creating a Business Plan, Partners in Practice, March 2008

  • Opportunity or Scam, Equine Journal, February 2008

  • Apples and Oranges Mean a New Fruit Crop: New Business Plan Model Integrates Economic and Community Development. By Jacqueline Feldman and Lisa Derby Oden, Community College Journal of Research and Practice, June 2007

  • Is it Massage? Is it Chiropractic? No, it’s Equine Natural Movement!, Equine Journal, April 2007

  • Restore Balance and Structural Integrity, All Creatures Exchange, March 2007

  • AFBF Equine Commodity Meeting, The Communicator, April 2006
  • NH Horse Industry: Horse Cents Means Big Bucks for NH's Economy, The Communicator, Summer 2004
  • Get A Life, AQHA Journal, March 2004
  • Five Reasons People Join Associations, Successful Fundraising, April 2004
  • Equestrian Island Destinations, Equine Journal, January 2004
  • Logo Marketing Q&A, Partners in Practice, October 2003
  • The Benefit of Horses and Equine Economic Impact Study, Equine Exchange, October 2003
  • The Business Side of Boarding, Equine Exchange, August 2003
  • Your Insurance Questions Answered, Equine Journal, August 2003
  • Horsepower! Equine Journal, August 2003
  • Marketing Tips, 2003 Maine Stable Guide 
  • Our Kingdom Is The Horse, Horsewomanonline.com, June 2003
  • Why Can't I Keep Good Employees?, Stable Management, February 2003
  • Business Whispering, AQHA Journal, Sept. 2002
  • Living the Equestrian Lifestyle, Equine Journal, May 2002
  • Horse Business Savvy: Start Your Training or Teaching Business on Good Footing, AQHA Journal, Feb. 2002
  • Bit By The Baby Bug, Equine Journal, January 2002.
  • 2001: The Year In Review, Equine Journal, January 2002.
  • First Impressions, CHA The Instructor, Winter 2001.
  • Getting The Work Done, AQHA Journal, Nov. 2001.
  • Politics and the Horse Industry, The Resource: Official Newsletter of the Equestrian Land Conservation Resource, Fall 2001.
  • Is Two Company - Or A Crowd? - Equine Journal, Oct. 2001
  • The Search For Sponsorship - ARIA Riding Instructor, Fall 2001
  • Your Horse Business - Small Farm Today, Sept./Oct. 2001
  • Building Your Mailing List - Horse Professional, Oct. 2001
  • Why Can't I Keep Good Employees?: Riding Instructor, Summer 2001
  • Industry Overview: Economics, Issues and Icons:  Stable Management, Aug 2001
  • Advertising With Extra's: Stable Management, August 2001
  • The Basics of Galloping: Equine Journal, June 2001
  • Judging A Book By It's Cover, Stable Manangement, June 2001
  • AHC 2001 Annual Meeting, Stable Management, June 2001
  • Promoting Predicament, Horse Professional, June 2001
  • Building a Marketing Plan, The Equine Trader, US Horse Market, Take the Lead, Equiworld, June 2001
  • Promoting Your Horse Business, The Horse's Maine, June 2001
  • Need a Vacation? Maybe Your Horse Does.... - Southeast Equine Monthly, March 2001
  • Mastering the Change Challenge, Riding Instructor, Winter 2000/2001.
  • Are There Bugs in Your Customer Service?- Riding Instructor, Fall 2000.
  • Healthy, Wealthy and Wise: Financial Strategies for a
    Sound Horse Business, The Instructor, Fall 2000.
  • Stepping Up to Success: Eastern Equerry, August 2000
  • Hiring Help, The Instructor, Spring 2000
  • Horses: Livestock or Pet, Equine Journal, 2/00
    Time Management, CHA: The Instructor, Fall 1999
  • What Does Horse Professional Mean to You?, CHA: The Instructor, Fall 1999
  • Lights? Camera? Action? Creating Valuable Videos, Equine Journal, 8/99.
  • Mikolka Magic - Dressage Master Shares his Wisdom, Horsemen’s Yankee Pedlar, 3/99.
  • Horse Manure: Waste or Resource?, Equine Journal, 3/99.
  • Promoting Your Equine Business, Eastern Equerry, 9/98.
  • Promoting Your Horse Business, The Horsemen’s Guide, 3/98.
  • Vacations for Horse Lovers, Equine Journal, 1997.
  • Steps to Success for Your Horse Business, Salute, 1997.
  • Communication Essentials, Riding Instructor, Spring 97.
  • Safety and the Bottom Line, American Medical Equestrian Association News, 2/97.
  • Horse Industry Trends, Equine Journal, 12/96.
  • Farming in America: Endangered Lifestyle and Landscape, Equine Journal, 9/96.
  • Time Management: Making the Most of a Precious Resource, Equine Journal, 6/96.
  • Challenging Small Business Statistics, Equine Journal, 1/96.
  • Hobby To Business, Equine Journal, 12/95.
  • Team Alternative to Barn Management, Equine Journal, 6/94.
  • Resolving the Chewing Dilemma, Equine Journal, 3/94
  • We Can Change the Working Student System, The Chronicle of the Horse, 1/17/92.

Business Spotlights written for Equine Journal and other equine media

  • Sons of the Wind, Merrimack, MA
  • A&M Paints, Harwinton, CT
  • Ithaka Bridge Farm, Nottingham, NH
  • Acme Carriage Works, Inc., Bethel, VT
  • Gretchen Mathes, Harwinton, CT
  • Jen Pray, Hodges Badge Co., Portsmouth, RI
  • Bob Jeffreys, Middletown, NY
  • Sharon McCusker, Ashby, MA
  • Twin Ridge Farm, Inc., Warner, NH
  • Circle G Stables, Inc., Connonoquenessing, PA
  • East Ridge Stable, ME
  • Serenity, CT
  • Chinquapin Farm Youth, NH
  • Greenbush Farm, Charlotte, VT
  • Glenn Gieschen Quarter Horses, NJ
  • Sable Oak Equestrian Center, Brunswick, ME
  • High Country Technology, Boise, ID
  • Hunt’s Harness, Colgate, WI
  • Fourlea Farm, NY
  • 5 Gait Farm, NH
  • Fairhaven Farm, Gonic, NH

Radio & Television Appearances

  • WEIM – July 2006 – Regional business plan competition

  • WGAW – July 2006 – Regional business plan competition

  • WTAG – August 2006 – Entrepreneur resources and regional business plan competition

  • WGET – August 2006 – Regional business plan competition

  • WGET – December 2005 - Regional business plan competition results
  • NHPR – September 2005 – The Exchange – Maxine Kumin
  • WEIM – July 2005 – focus on regional business plan competition and entrepreneurial programs
  • WGAW – July 2005 - focus on regional business plan competition and entrepreneurial programs
  • WTAG – August 2005 - focus on regional business plan competition and entrepreneurial programs
  • LATV – July 2005 - focus on regional business plan competition and entrepreneurial programs
  • Groton Cable Television – July 2005 – “Economic Development”
  • WTBQ AM - March 27, 2004 - Q&A focus on Marketing Tips for Horse Businesses
  • WZID FM - Fall 2002 - Q&A focus on NH Equine Economic Impact Study
  • NH Cable Television, Spring 1999 - Interview focus Wilton Main Street Association

Articles featuring Lisa Derby Oden

  • The Going Rate, Stable Management, April 2008
  • “Women in Agriculture in the Northeast,” Farming: The Journal of Northeast Agriculture, April 2007
  • “Horse’n Around,” American Agriculturalist, April 2006
  • “By the Book,” Stable Management, December 2005
  • “Hire Learning: How to Find the Right Person for the Job,” The Horsemen’s Journal, Winter 2005
  • “Happy Trails,” RegionFocus, Winter 2005
  • “Finding That Niche,” Stable Management, April 2005
  • "Time is Money," Stable Management, August 2004

 

To find more great reading on all equine topics, visit Knight Equestrian Books. Shop at Knight Equestrian Books

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